When we start something—a relationship, a job, a project, anything—we typically do so with purpose and intention. For myself, I recently started Paragon Life Coaching LLC with the purpose of doing something I love and giving back. Since I’m doing life coaching as my career, it is also important that I am able to make a sustainable income.
After we start anything, we are in it. We experience it almost every day (or at least frequently), and we have a bidirectional relationship with it. A “bidirectional relationship” means that we do whatever we do with our something-we-started, and then there is a consequence, so we respond. We do whatever we do with our something, and we learn new info as a result, so our thoughts or conceptualization related to our something change. We influence the something we are involved with, and that something influences how we continue to interact with it. I’m characterizing these aforementioned kinds of interactions as a bidirectional relationship, since influences go both ways. When we are “in” something, experiencing it regularly and interacting with it, inundated by it, it is easy to lose that perspective we had at the beginning. It is very easy to lose objectivity. We are pushed and pulled by the experience. This is not good or bad, it just is. Without `truly engaging with what we are involved in, we wouldn’t learn, we wouldn’t improve, we wouldn’t make progress, we wouldn’t revise, and we wouldn’t have the emotional rewards.
When we are “in” something, especially if we experience intense emotions or are unfamiliar with aspects of whatever we are “in,” we are vulnerable to losing sight of the big picture—why we started and what we want from it. It’s easy to get lost when we are finding our way in an unfamiliar maze or lose perspective when we are affected by deep feelings. For instance, with starting a life coaching business, I know psychology extremely well and am a skilled helper, so the work of helping people to create meaningful change in their lives is smooth sailing. It’s what I love. The business aspect of starting a business is foreign territory. I never even had a business 100 course.
I am learning as I go, using the resources I find, experimenting, consulting with others who have business experience, watching webinars, etc.
I have absorbed info during the past few months (from many sources: individuals I know, experts in business, articles in Forbes, Inc, Entrepreneur, successful life coaches, tech gurus, etc ) about scalability (growing your business, reaching thousands and thousands of people, etc). Every message about business pretty much boils down to scalability. Apparently, it’s the Holy Grail in business. I’ve been racking my brain the past couple of weeks about how I’m going to reach the people I’m going to help, how I can make enough money to sustain myself so I can do what I what I want to do—keep doing life coaching, how I’m going to reach the masses, how I can “scale” my business, how I can create successful webinars and pull in thousands of dollars... HOLD UP!!! I realized three days ago my thoughts: “how I’m going to reach the masses,” “how I can make thousands from webinars." I was trying to problem solve when in the midst these thoughts sort of smacked me across the face (thankfully!). THOSE ARE NOT THE REASONS I STARTED! I had been a little brainwashed. This mega superstar life coach who wants to reach 1 million women, that ridiculously successful tech person who wants to reach 100,000 people to make incredible webinars, the dozens of authors for business publications of authority who preach scalability, several “how to make your first webinar and bring in 6 figures” webinars, etc. They had gotten to me. I had gotten lost in foreign territory.
First, I was surprised my attention was so easily swayed from my intention to the dogma of the business community. It happened over the course of a few months, so it was slow. Slow things creep; they’re more difficult to see happening. I consider myself to be a strong, independent thinker, and to generally have clarity. I don’t just buy any message I’m sold. But, it happened! I was sent a similar message from several different sources of authority, this occurred over 2-3 months, and it was regarding something about which I was ignorant. However, being surprised was not my strongest feeling. I felt empowered: I was reconnected with my intention.
My goal is not to make 6 figures (it would be nice, but it’s not what I want). My goal is not to reach 100,000 people. My goal is not to have a slew of webinars to choose from so I can be on the beach, hit a button, and remotely bring in thousands as I enjoy the surf. Knowing what you don’t want can be as important as knowing what you do want. It is way too easy once you are “in” something, to be swayed by what you are “in.” What do I want? I want to help individuals make meaningful changes in their lives—this is my passion, so this is my goal. And I want to be able to support myself financially so I can make a career of doing that. Scalability is not my business; making gobs of money is not my intention. Personal interactions with people and deep change is my work. Can I add on some webinars, group coaching, and publications to better educate people? Of course! But it is not my main squeeze. So, when you step back, what do you want? What did you want when you started? How has that changed, if at all?
I do not want my message to be misunderstood: it is okay to change what we want in the middle of being “in” something. Flexibility and being responsive to what we glean from interactions in a bidirectional relationship is important. However, we must change our path mindfully—we must do so with awareness and intention.